What ideas do you have about how to sustain or improve the health of the area you studied? What do you think your community should do?
Overview
Public Service Announcements are short videos that try to convince people to pay attention to something, think differently, or behave a certain way. Students create a series of 30- or 60-second Public Service Announcements that explain, raise awareness, generate support, change behavior, or motivate action!
Standards (MLR)
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2. They fill out the PSA Critique worksheet as they watch each video to help them start identifying for themselves the key elements of an effective announcement.
3. Students revisit their ecosystem health management plans and identify topics they’d like to share with their community through a PSA campaign. They brainstorm a big list together, and then Self-Organize into teams around the topics they are most excited about.
4. Teams use the PSA Storyboard worksheet to think through and write up their PSA. If students have trouble generating ideas or get stuck, consider using these sentence stems to get them going:
You should know about this invasive species because….
You should care about biodiversity because….
We want to tell you about the water quality of our local stream because….
You should only buy native garden plants because….
5. Before they start shooting their videos, students critique one another’s storyboards and make changes accordingly.
6. Teams use digital cameras or video cameras to shoot their videos. The fewer takes the better! They use iMovie to cut video, and to add text and sound.
7. Students watch each other’s videos and call out the strengths. What did each team do really well?
8. They post their videos online (YouTube, TeacherTube, Vimeo,…), and then put them in the Vital Signs Project Bank where scientists, citizens, peers, and teachers watch them and talk about them online. Teams send their links out to the people in the community they were targeting as the audience for their PSA.
Reflection/Formative Assessment Ideas
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Extension Ideas
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Resources
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References
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Public service announcements
Author(s):
Sarah Morrisseau
Gulf of Maine Research Institute
Vital Signs Program
Table of Contents
Question(s)
What ideas do you have about how to sustain or improve the health of the area you studied? What do you think your community should do?
Overview
Public Service Announcements are short videos that try to convince people to pay attention to something, think differently, or behave a certain way. Students create a series of 30- or 60-second Public Service Announcements that explain, raise awareness, generate support, change behavior, or motivate action!
Standards (MLR)
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Learning Objectives
Materials
Critique this Public Service Announcement
Time Needed
3 40-minute class periods
Activity Procedure
1. Students watch Public Service Announcements to get a sense of what they are:
2. They fill out the PSA Critique worksheet as they watch each video to help them start identifying for themselves the key elements of an effective announcement.
3. Students revisit their ecosystem health management plans and identify topics they’d like to share with their community through a PSA campaign. They brainstorm a big list together, and then Self-Organize into teams around the topics they are most excited about.
4. Teams use the PSA Storyboard worksheet to think through and write up their PSA. If students have trouble generating ideas or get stuck, consider using these sentence stems to get them going:
You should know about this invasive species because….
You should care about biodiversity because….
We want to tell you about the water quality of our local stream because….
You should only buy native garden plants because….
5. Before they start shooting their videos, students critique one another’s storyboards and make changes accordingly.
6. Teams use digital cameras or video cameras to shoot their videos. The fewer takes the better! They use iMovie to cut video, and to add text and sound.
7. Students watch each other’s videos and call out the strengths. What did each team do really well?
8. They post their videos online (YouTube, TeacherTube, Vimeo,…), and then put them in the Vital Signs Project Bank where scientists, citizens, peers, and teachers watch them and talk about them online. Teams send their links out to the people in the community they were targeting as the audience for their PSA.
Reflection/Formative Assessment Ideas
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Extension Ideas
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Resources
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References
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